Concert & Event Promotion in the US
Operators in the Concert and Event Promotion industry produce, advertise and manage a variety of live events and performances, including concerts, sporting events and public appearances. The industry's success has been the result of continued demand for live entertainment and its value to US consumers. The current period is marked by the growing success of music festivals and rising ticket sales. Continued growth in consumer willingness to splurge on industry events, supported by rising discretionary spending and corporate profit, is expected to drive modest but steady revenue growth over the five years to 2023. While industry operators will contend with falling federal funding for the creative arts, the private sector is expected to play a larger role in arts funding over the next five years.
This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own and operate venues.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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