Concert & Event Promotion in the US
The success of operators in the Concert and Event Promotion industry depends on consumers' willingness to pay for and attend live events instead of listening solely to studio releases and watching televised broadcasts from home. Through economic booms and busts, Americans have long valued live entertainment. This has helped maintain industry revenue growth over the five years to 2018. The growing popularity of live musical performances and music festivals helped increase revenue, in addition to rising levels of per capita disposable income. Over the five years to 2023, industry revenue is forecast to continue to increase. Continued growth in consumer willingness to splurge on industry events, supported by a rise in discretionary spending and corporate profit, is expected to drive steady revenue growth during the five-year period.
This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own and operate venues.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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