Concert & Event Promotion in Canada
This industry's fairly cyclical performance demonstrates the volatility of the industry's downstream market, individual consumers. Although revenue dipped during the beginning of the current period, the industry's performance overall shows the potential for Canadian cities to attract large-scale and popular events. Ultimately, promoters rely on consumers to drive revenue. As a result, densely populated urban areas have the largest effect on industry performance. Overall, a large drop in revenue over 2015 eviscerated the growth potential for the industry during the current period despite more recent upswings in demand. Accordingly, industry revenue is projected to fall over the five years to 2019. The future looks promising amid a bullish macroeconomic outlook. Over the five years to 2024, revenue for the domestic Concert and Event Promotion industry is forecast to grow. The Canadian economy has been strong during most of the current period and it is expected to continue into the near future. Furthermore, technological advances in advertising and audience engagement strategies are anticipated to support industry revenue, despite raising outsourcing costs for most small operators.
This industry creates, manages and promotes live performances and events, ranging from concerts and theatre to state fairs and air shows. Some promoters lease space from stadium, arena and theatre owners, while others own venues.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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