Concert & Event Promotion in California
California is well known for many of the events that promoters in its Concert and Event Promotion industry produce, including Coachella. Being the most populous state, industry operators have the ability to attract attendees to their concerts and events, whether it be large music festivals or small fairs. While many of the same factors that led to growth in the national industry, such as individuals turning to the internet more to purchase tickets and growth in corporate profit, disposable income in California has increased at a stronger rate than the nation as a whole. As a result, individuals attend industry events more when they have access to higher levels of disposable incomes, especially because industry events are largely viewed as luxury experiences. Over the five years to 2022, the California industry is expected to continue growing. Disposable income levels in California are expected to continue growing, albeit at a rate that is closer to the national average. Still, Californians will be able to afford to attend industry events more easily than the average American.
This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows in California. Some promoters lease space from stadium, arena and theater owners, while others own and operate venues.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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