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Colleges & Universities in the US - Industry Market Research Report

Colleges & Universities in the US

The Colleges and Universities industry includes public and private nonprofit colleges and universities that offer academic courses and grant baccalaureate or graduate degrees. Over the five years to 2019, strengthened job markets and better employment prospects have hindered industry demand, causing high school graduates to enter the workforce and forgo postsecondary education. Consequently, industry revenue is measured to decline over the five years to 2019. Over the five years to 2024, demand for higher education is expected to rebound as job market is expected to contract. As competition in job market is anticipated to be tougher, discouraged job seekers will choose to persuade higher education to make themselves more competitive in the job market. However, industry operators are expected to endure higher competition from massive open online course (MOOC) services, which may pull students away from traditional universities by offering low-cost education. Nonetheless, government funding and private donations are both expected to increased over the next five years, making higher education more affordable to a greater number of students. Ultimately, industry revenue is projected to increase over the next five years as industry institutions are expected to further implement online education programs to lower costs and compete with community colleges and for-profit universities.

This industry includes public and private universities and colleges that offer academic courses and grant baccalaureate or graduate degrees. The requirement for admission is a high school diploma or equivalent general academic training. Instruction is typically provided on physical campuses, although online education and other unorthodox settings are gaining popularity. This industry does not include for-profit institutions or community colleges.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2019)
    • Table Industry Structure
  • Industry Performance
    • Table Demand from donations, grants and endowment
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2019)
    • Table Major market segmentation (2019)
    • Table Business Locations 2019
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major Players
    • Table The University of California (US industry-specific segment) –financial performance*
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
    • Table Industry Financial Ratios
  • Jargon & Glossary

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