The Chain Restaurants industry has experienced steady growth over the past five years. Over the period, as per capita income increased and unemployment declined, consumer confidence improved, giving rise to greater spending on sit-down meals. Although the average industry profit margin remains slim, profit margins at most chains have increased over the past five years, as revenue has grown and costs have been kept under control.he industry's run of steady growth is projected to moderate over the five years to 2021.Consumers will increase their spending at restaurants as the economy continues to improve and unemployment dissipates. However, the industry will be weighed down by increasing competition from a growing number of fast casual restaurants that serve high-quality food at reasonable prices and have business models that are not reliant on large overheads.
The industry comprises chain and franchised restaurants that provide food services to patrons who order and are served while seated (i.e. waiter or waitress service), and pay after eating. These establishments may provide this type of food service to patrons in combination with selling alcoholic and other beverages.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.