Over the past five years, movie theater attendance and cable TV subscriptions have steadily declined as a result of the recession and the rise of online streaming content. With the US economy steadily growing, casting agencies have redirected their attention toward the increasing number of programs produced by online streaming platforms. Moreover, increasing aggregate spending on advertising has provided casting agencies with another outlet for pitching talent. Free websites like YouTube and Vimeo may threaten continued revenue growth and contribute to the industry's projected revenue. Fortunately for industry operators, total advertising expenditure is projected to increase over the five years to 2022.
Operators in this industry are paid by movie and television production companies to find actors and extras to cast into roles. Movie casting agencies typically work, at least partially, on a fixed-fee basis.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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