Market Research Logo

Car Rental in the US - Industry Market Research Report

Car Rental in the US

Bolstered by a favorable economic climate, the Car Rental industry has performed well over the past five years. Rising per capita disposable income has encouraged consumers to increase their level of spending on both car leases and discretionary travel expenses, including car rentals for leisure trips. Elevated traffic at domestic airports has further boosted industry revenue, as the majority of rental sales occur at airport-based establishments. IBISWorld expects the industry to continue expanding over the five years to 2023. Industry demand is anticipated to rise alongside an increase in domestic air travel, supported by favorable expansions in the US economy.

Operators in the Car Rental industry rent or lease passenger cars to customers. Car rentals typically last a short time (30 days or fewer) while leasing agreements last longer (12 months or more). The industry excludes the rental or leasing of cars with drivers or trucks.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2018)
    • Table Industry Structure
  • Industry Performance
    • Table Domestic trips by US residents
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2018)
    • Table Major market segmentation (2018)
    • Table Business Locations 2018
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players (Market share)
    • Table Enterprise Rent-A-Car Company (US industry-specific segment) - financial performance*
    • Table Hertz Global Holdings Inc. (US industry-specific segment) - financial performance*
    • Table Avis Budget Group Inc. (US industry-specific segment) - financial performance*
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
    • Table Industry Financial Ratios
  • Jargon & Glossary

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report