Growth in the Canned Fruit and Vegetable Processing industry has been constrained over the five years to 2016, primarily because recent shifts in consumer preferences have reduced demand for many of the industry's core products. Due to consumer perceptions about the relative nutrition of these products and increased attention to healthy eating, more Americans have favored fresh and organic foods, dampening industry demand. However, rising fruit and vegetable prices have convinced more cost-conscious consumers to pursue lower-cost canned produce, while also raising costs and dampening profit for industry operators that must maintain low prices to stay competitive. Over the five years to 2021, changing consumer attitudes toward food are expected to continue limiting this industry's prospects. However, product changes initiated in recent years will slow consumers' migration from processed fruits and vegetables, enabling the industry to achieve modest revenue growth
Operators in this industry purchase fruits and vegetables and process them with other ingredients to create a variety of food products including canned juices, canned soups (except seafood), jams, baby food, sauces and dehydrated fruits and vegetables. The final products are then packaged and sold to consumers at various retail channels. This industry does not include frozen fruits and vegetables, which are discussed in IBISWorld report 31141.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.