Candy Production in the US
Health concerns and heightened competition have challenged the Candy Production industry's growth over the past five years to 2018. Consumers are becoming wary of sugar-rich, high-calorie products. Furthermore, the remaining consumption of sweets is increasingly shifting toward chocolate. Over the five years to 2023, IBISWorld expects demand conditions to improve slightly as operators expand sugar-free and low-calorie product lines. Operators are also expected to focus on products that appeal to an older demographic, such as granola and breakfast bars, to the detriment of more-traditional candy products aimed at children. Nevertheless, external competition from chocolates and imports is projected to remain high, limiting industry growth.
The Candy Production industry produces confectionery such as breakfast bars, candied fruits, fudge, halvah, marshmallows and toffee. Finished goods are distributed to confectionery and grocery wholesalers and retailers, which then sell the candy to households and other consumers. The industry does not produce chocolates, chocolate confectionery, ice cream or frozen yogurt.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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