In the five years to 2016, falling sugar prices subdued selling prices, while preference shifts and rising health consciousness among consumers have caused industry demand to fall. Industry performance is expected to improve over the next five years due to growing consolidation and innovation by major players. In particular, producers are expected to introduce healthier products to mitigate adverse perceptions toward candy. In addition, sugar prices are expected to rise slowly, boosting the selling price of candy. Still, competition from chocolates and imports will limit strong revenue growth.
The Candy Production industry produces confectionery such as breakfast bars, candied fruits, fudge, Halvah, marshmallows and toffee. Finished goods are distributed to confectionery and grocery wholesalers and retailers, who then sell the candy to households and other consumers. The industry does not produce chocolates, chocolate confectionery, ice cream or frozen yogurt.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.