The Candy Production industry sells its products to retailers and wholesalers for redistribution to consumers. As a result, industry performance relies on domestic demand well as on global demand. Although some industry products, such as breakfast bars, are growing in popularity, increasing health consciousness has soured overall demand for candy products. In recent years, the industry has become more export-intensive and, subsequently, consolidated. Operators have found some respite in the US market for candy, which receives the majority of exports. Canada's southern neighbour has displayed more resilient demand for candy due to a large population, high incomes and a strong US dollar. Over the next five years, demand for traditional industry products will continue to decline; however, operators will respond with additional sugar-free and naturally flavoured products. Nevertheless, rising import penetration will continue to undercut revenue gains by domestic producers.
This industry produces nonchocolate confectionery such as marshmallows, toffee, candied fruits and nuts, fudge, breakfast bars and chewing gum. Industry operators sell candy to retailers and wholesalers who then distribute it to households and other consumers. This industry does not produce chocolates, chocolate confectionery, ice cream, frozen yogourt or dried fruit and nut snacks.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.