Cable Shopping Networks
The Cable Shopping Networks industry, which retails a variety of consumer products through TV broadcasts, contracted over the five years to 2019 due to a slow economic recovery and shifting consumer shopping habits. Reduced income levels caused consumer confidence to sharply decline. As income and confidence fell, consumers became less willing to purchase discretionary and luxury goods, including jewelry, electronics, cosmetics, fashion products and other miscellaneous consumer products sold by shopping networks. Industry operators have also experienced rising competition from online retailers, as consumers are increasingly shopping online, with e-commerce sales rising strongly over the past five years. Industry revenue is forecast to continue decreasing over the five years to 2024, as consumers continue to flock to the internet for shopping. Media and entertainment consumption trends are also likely to hinder shopping network sales.
This industry includes companies that use TV programs on subscription or fee-basis cable channels to generate clients and display merchandise. The industry excludes companies that are primarily engaged in generating sales through door-to-door marketing, direct-mail advertising, catalog sales, brick-and-mortar retail or e-commerce.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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