Cable Networks in the US
Over the past five years to 2018, the Cable Networks industry has increased its channel offerings and expanded its premium content, achieving strong revenue growth despite a decline in cable television subscriptions. Advertising expenditure has grown during the period, bolstering a key revenue stream for the industry, while an increase in per capita disposable income has boosted consumer spending on premium networks. The industry has generally embraced new digital platforms. The number of cable television subscriptions, which has been declining since 2010, is expected to continue its gradual slide, which will have to be offset either by the negotiation of higher fees or through alternative revenue streams. Streaming services will be part of the answer. These services, particularly those that broadcast live, enable cable networks to bolster their audience, making their advertising air time more valuable. Additionally, networks with in-demand content can boost revenue by charging subscription fees directly to consumers, increasing revenue over the five years to 2023.
This industry operates studios and facilities and distributes TV programs on a subscription or fee basis through cable providers and other platforms. Operators include specialty TV cable networks and pay-per-view programming. Programming production and satellite broadcasters are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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