Cable Networks in the US
Over the past five years, the Cable Networks industry has expanded its channel offerings and increased its premium content offerings, achieving strong revenue growth despite a decline in cable television subscriptions. Advertising expenditure has grown over the period, bolstering a key revenue stream for the industry, while an increase in per capita disposable income has boosted consumer spending on premium networks. Although the industry has contended with a declining traditional television audience, emerging online streaming services have provided alternative delivery systems for industry operators and enabled strong growth. However, the industry has generally embraced new digital platforms. The number of cable television subscriptions, on the decline since 2010, is expected to continue its gradual slide, which will have to be offset either by the negotiation of higher fees or through alternative revenue streams.
This industry operates studios and facilities and distributes TV programs on a subscription or fee basis through cable providers and other platforms. Operators include specialty TV cable networks and pay-per-view programming. Programming production and satellite broadcasters are excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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