The Business Coaching industry is heavily reliant on demand from its largest market, the middle and senior management of US corporations. After rebounding from a period where businesses cut back on nonessential expenses, including employee business coaching programs, the industry is expected to flourish over the five years to 2017. Although some companies will use internal resources for training, industry revenue is forecast to increase albeit at a slightly slower rate over the five years to 2022. In the future, the adoption of online training is expected to bolster the industry. This alternative is a more affordable and flexible option for customers and offers lower operating costs for training providers, putting upward pressure on margins.
This industry includes companies that offer short duration courses and seminars for management and professional development. Training is provided through public courses or through employers’ training programs, and the courses can be customized or modified. Instruction may be provided at the company’s training facilities, client or educational institutions, the workplace or the home and via television or the internet.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.