Business Coaching in the US
The Business Coaching industry relies heavily on demand from its largest market, the middle and senior management of US corporations, which left it vulnerable to declining corporate profit. Following a period where businesses cut back on nonessential expenses, including employee business coaching programs, the industry has flourished. Unfortunately for industry operators, training budgets diminished as the economy faltered, causing revenue to decline. Small operators, which represent the majority of industry operators, were particularly hurt by declining demand, with some being forced to leave the industry in response to poor operating conditions. However, improving corporate profit and employment rates are expected to increase the number of industry enterprises. Furthermore, in the next five years, the industry is expected to expand as per capita disposable income rises and investor uncertainty declines.
This industry includes companies that offer short duration courses and seminars for management and professional development. Training is provided through public courses or through employers’ training programs, and the courses can be customized or modified. Instruction may be provided at the company’s training facilities, client or educational institutions, the workplace or the home and via television or the internet.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.