Business Analytics & Enterprise Software Publishing in the US
The Business Analytics and Enterprise Software Publishing industry has grown steadily due to favorable demand conditions caused by high corporate profit and investment. Over the five years to 2018, industry revenue rose, driven by businesses' increased technological complexity and eagerness to adopt efficiency-enhancing software. Many industry products, such as customer relationship management and enterprise resource planning software systems, have become basic tools in the management of large companies. The world's largest software companies have spent the past five years acquiring high-performing enterprise software vendors, cloud companies and data analytics businesses. Some examples of this aggressive acquisition trend include Microsoft Corporation's purchase of Datazen Software and Oracle Corporation's purchase of NetSuite. These acquisitions enable large software vendors to pursue a portfolio approach and leverage existing clients by offering software suites, catering to their needs. The industry is just beginning to tap into its growth potential, and over the next five years, increasingly powerful predictive analytics tools will unlock business insights.
Companies in this industry develop and distribute business analytics, customer relationship management (CRM), business intelligence (BI) and other enterprise-oriented software. Operators may also provide consulting and technical support related to this software. This industry does not include publishers of productivity or database software or manufacturers of computer hardware.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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