Changing taste preferences among consumers has led to a shift toward higher-quality beer brands and new styles instead of the industry's standard premium brands. This trend has stimulated growth among the industry's craft beer producing establishments, but it has also come at the expense of sales from the industry's most well-known international beer manufacturers. In the coming years, beer is expected to attract a smaller share of consumers' demand for alcoholic beverages, as consumers continue to diversify their alcoholic beverage consumption across all ranges of beers, wines and liquors.
The Breweries industry primarily produces alcoholic beverages made from malted barley and hops such as beer, malt liquor and non-alcoholic beer. This industry excludes wine, brandy, cider and distilled beverages such as vodka and rum. Bottling purchased malt beverages and manufacturing purchased malt are also excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.