The Boutique Hotels industry has outperformed the broader Hotels and Motels industry over the five years to 2019 thanks to increasing consumer demand for accommodations with unique offerings. Growth in consumer spending has spiked domestic and international travel rates, which have in turn facilitated impressive industry growth. Over the last two decades, travelers have grown increasingly weary of cookie-cutter hotels geared toward a mass audience. Instead, they have begun shifting toward new and more intimate types of hotels, especially in urban locations. Over the next five years, IBISWorld forecasts that the industry will continue to expand as demand for the boutique concept grows substantially. Merger and acquisition activity is set to continue as large chains continue to increase their market share by purchasing small boutique chains or developing their own boutique brands.
This industry includes intimate, luxurious and upscale hotel environments that feature unique architecture and design. Industry establishments are also known as lifestyle hotels, villas and wellness hotels. They may offer food and beverage services and have restaurants, spas and salons on their premises. This industry does not include chain hotels, though it does include soft brands affiliated with larger hotel groups.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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