Book Publishing in the US
The Book Publishing industry has undergone some restructuring over the five years to 2017 to adapt to evolving consumer preferences. While technological changes in the industry have facilitated the proliferation of digital book development and retailing, operators have never quite gotten the balance between growing both print and digital books. The increase in paperback volume during the period has come at the expense of the more expensive e-books, ultimately producing a self-cannibalization effect. Over the five years to 2022, publishers will increase investment in the internet and other media outlets to directly interact with consumers and boost e-book sales.
The Book Publishing industry edits and designs books. Book publishers also engage in marketing activities and make distribution agreements with operators in the Book, Magazine and Newspaper Wholesaling industry (IBISWorld report 42492). The industry does not include authors, who are part of the Performers and Creative Artists industry (71151).
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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