Billboard & Sign Manufacturing in the US
Over the five years to 2019, growth in advertising expenditure and an uptick in business formation have increased demand for the Billboard and Sign Manufacturing industry. As online media has challenged many traditional alternatives to billboards, such as newspapers and magazines, advertisers have continued to value industry products as a way to reach mass audiences in an increasingly fragmented media landscape. Nonresidential construction spending has also risen over the past five years, boosting demand for general signage from commercial, public and institutional facilities. Over the five years to 2024, total advertising expenditure is anticipated to continue growing. The simultaneous decline of competing advertising formats, such as newspapers and TV, will likely cement the industry's products as a key component of downstream advertising campaigns.
This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Products include nonelectric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other advertising on street furniture. It also does not include any advertising or displays made from printing paper or paperboard.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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