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Billboard & Sign Manufacturing in the US - Industry Market Research Report

Billboard & Sign Manufacturing in the US

Over the five years to 2018, strong growth in advertising expenditure and an uptick in business formation have increased demand for the Billboard and Sign Manufacturing industry. As online media has challenged many traditional alternatives to billboards, such as newspapers and magazines, advertisers have continued to value industry products as a way to reach mass audiences in an increasingly fragmented media landscape. Over the five years to 2023, industry revenue is expected to continue growing along with total advertising expenditure as business sentiment improves. The simultaneous decline of competing advertising formats, such as newspapers and TV, will likely cement the industry's products as a key component of downstream advertising campaigns.

This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Products include nonelectric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other advertising on street furniture. It also does not include any advertising or displays made from printing paper or paperboard.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

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