Billboard and Sign Manufacturing industry products are used primarily by downstream advertisers and brick-and-mortar businesses across a variety of industries, which purchase signage to promote and convey information about their products and services. As a result, over the five years to 2017, strong growth in advertising expenditure and an uptick in business formation have increased demand for industry products. Moreover, the industry is expected to continue expanding over the five years to 2022. Corporate profit is anticipated to continue rising as a result of broader economic growth, ultimately leading businesses to increase their advertising budgets during this period. Furthermore, traditional mass-market print media is anticipated to continue declining, strengthening the appeal of billboards as one of the few remaining viable options for advertisers seeking to reach a general audience.
This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Products include nonelectric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other advertising on street furniture. It also does not include any advertising or displays made from printing paper or paperboard.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.