The Billboard and Sign Manufacturing industry in Canada has grown quickly over the past five years, as billboards have maintained their appeal as one of the few remaining ways to reach a broad consumer base in an increasingly fragmented media landscape. Despite falling advertising expenditure over the five years to 2017, downstream consumers have rapidly increased their spending on billboard space, spurred by their efficiency at targeting specific locales as well as increasingly technologically advanced billboard options. Over the next five years, the industry is expected to continue expanding. Digital products are expected to remain the fastest-growing segment in the industry, and are projected to become its greatest source of revenue during the coming period.
This industry manufactures billboards, scoreboards, retail store signage and transit-station advertising displays. Industry products may include nonelectric signs, digital billboards, video screens and neon signs. The industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other street furniture advertising. It also excludes any advertising or displays made from printing paper or paperboard.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.