The Billboard and Sign Manufacturing industry suffered when billboard and outdoor display advertisers tightened spending as total advertising expenditure fell amid falling corporate profit in 2009. Other customers, such as retail outlets and automobile manufacturers, also spent less on displays and signage as revenue fell following the recession. However, as economic conditions have improved, industry revenue is expected to increase over the past five years. In the next five years, revenue will grow as customers dedicate an increased portion of corporate profit toward advertising, corporate rebranding and new signage. However, customers are anticipated to demand more digital advertising as well, which will likely constrain the industry's performance.
This industry manufactures billboards, scoreboards, retail store signage and transit-station advertising displays. Products may include nonelectric signs, digital billboards, video screens and neon signs. The industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other street furniture advertising. It also excludes any advertising or displays made from printing paper or paperboard.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.