Over the five years to 2017, revenue for the Billboard and Outdoor Advertising industry is expected to marginally decrease. Industry demand ultimately stems from trends in advertising expenditure, which makes the industry sensitive to fluctuations in disposable income, retail sales, corporate profit and other factors that influence marketing budgets. The slight decrease over the period is largely the result of the industry adapting to changing trends in advertising. As a result of continuing growth in advertising expenditures, rate increases and higher occupancy levels, industry revenue is expected to rise. Operators are anticipated to experience rising demand as businesses increase their advertising efforts. Profitability is also expected to stay high, as operators increase rates and reap the benefits of high-margin digital displays.
This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.