Market Research Logo

Billboard & Outdoor Advertising in the US - Industry Market Research Report

Billboard & Outdoor Advertising in the US

Over the five years to 2017, revenue for the Billboard and Outdoor Advertising industry is expected to marginally decrease. Industry demand ultimately stems from trends in advertising expenditure, which makes the industry sensitive to fluctuations in disposable income, retail sales, corporate profit and other factors that influence marketing budgets. The slight decrease over the period is largely the result of the industry adapting to changing trends in advertising. As a result of continuing growth in advertising expenditures, rate increases and higher occupancy levels, industry revenue is expected to rise. Operators are anticipated to experience rising demand as businesses increase their advertising efforts. Profitability is also expected to stay high, as operators increase rates and reap the benefits of high-margin digital displays.

This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Industry Structure
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2017)
  • Industry Performance
    • Table Total advertising expenditure
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2017)
    • Table Major market segmentation (2017)
    • Table Business Locations 2017
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players (Market share)
    • Table Outfront Media Inc. - financial performance*
    • Table Lamar Advertising Company - financial performance*
    • Table Clear Channel Outdoor Holdings - financial performance
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
    • Table Industry Financial Ratios
  • Jargon & Glossary

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report