Billboard & Outdoor Advertising in Canada
Over the five years to 2019, IBISWorld anticipates revenue for the Billboard and Outdoor Advertising industry in Canada to climb due to rising consumer spending and consumer confidence, despite heightened volatility in corporate profit. Oscillations in corporate profit forced many companies to reduce costs in some years. Nonetheless, a positive macroeconomic environment after a brief recession in 2015 is projected to fuel industry expansion. Despite the prominence of digital technology, outdoor advertising has largely escaped the decline experienced by other traditional media, primarily print industries, given its ability to capture the attention of a broad market. The internet has ushered in an age in which reaching a specific demographic is easier than ever. However, there is also now more media content than ever. The technological changes of the past decade have not been lost in the industry, as outdoor advertising companies have been acquiring more digital billboards and networks.
This industry creates and designs advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels and on or within transit vehicles, shopping malls, retail stores and other display structures or sites.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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