Over the five years to 2017, IBISWorld anticipates revenue for the Billboard and Outdoor Advertising industry to increase, despite heightened volatility in consumer spending and corporate profit. Over the five years to 2022, industry revenue is expected to continue to increase. During that time, industry profit is expected to remain high.
This industry creates and designs advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.