During the past five years, downstream demand for beef and pork decreased due to the recession's lingering effects. Instead of buying fresh red meat included in this industry's product offerings, some consumers switched to meat products outside this industry's scope. However, the industry is projected to experience revenue growth during the five years to 2019 as the economy strengthens. Per capita disposable income is projected to increase as employment levels recuperate and consumers regain confidence in the economy. As a result, Americans will slowly increase spending and consumption, subsequently increasing demand for pork and beef throughout downstream markets.
Operators in this industry wholesale beef, pork and other red meat products. There are two types of wholesalers that execute the industry’s activities: merchant wholesalers, which include independent wholesaling operations, and manufacturers' sales branches and offices, or those that represent the wholesale division of vertically integrated meat processors. Additionally, canned and packaged frozen goods are excluded from this industry, as are poultry and seafood products.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.