While revenue growth experienced a small amount of volatility during the early half of the five-year period, the industry is still expected to grow. Bar and nightclub operators have attempted to respond to volatile growth and increased competition by diversifying new concepts such as wine bars, cocktail lounges and brewpubs to attract new demographics. New operators are consistently entering the industry to satisfy new consumer trends. As a result, the industry has become more fragmented. Bars will continue to introduce healthier upscale products like craft beer and organic food to their menus to appeal to consumer tastes. Over the five years to 2022, industry revenue is forecast to increase.
This industry includes bars, taverns, pubs, lounges, nightclubs and other drinking places that primarily prepare and serve alcoholic beverages for immediate consumption. These establishments may also provide limited food services.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.