Athletic & Sporting Goods Manufacturing in the US
Over the five years to 2018, the Athletic and Sporting Goods Manufacturing industry's performance has been volatile due to currency and exchange rate dynamics. The US dollar trade-weighted index (TWI) is expected to rise during the five-year period, representing an appreciation that has led domestic manufacturers to struggle to compete with lower-cost imports. Additionally, international demand for industry products has been hindered as domestically produced goods became comparatively more expensive on foreign markets, decreasing export sales volumes. Competition has intensified over the past five years as industry operators have struggled to generate sales volumes due to an influx of low-cost imports. Over the five years to 2023, consumers will likely become more health conscious, stimulating demand for athletic equipment. As the national obesity rate continues to rise, preventative care and promotion of physical activity are vital components to assuring US consumers lead healthier lifestyles and improved quality of life is essential for manufacturers of sporting goods to achieve sustained success.
Establishments in this industry manufacture a range of sporting and athletic goods, including balls, bags, clubs, gloves, skates, protective equipment, boards, fishing gear and other supplies. These finished products are then marketed to wholesalers and retailers. Excluded from this industry are establishments engaged in the manufacturing of athletic apparel and footwear.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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