Athletic & Sporting Goods Manufacturing in Canada
The inundation of low-cost sporting goods from global manufacturers, coupled with the marginal increase in consumers' leisure time, have hampered demand for the Athletic and Sporting Goods Manufacturing industry in Canada over the past five years. More retailers are stocking low-cost sporting goods from overseas manufacturers to appeal to budget-conscious consumers. The industry is highly fragmented with many manufacturers specializing in a particular sporting activity. Industry operators' fragmented product offering prevented many manufacturers from responding quickly to changes in customer preferences for sporting activities. As the Canadian dollar depreciated, global demand for industry exports rose in line with industry products becoming relatively less expensive for global consumers. Over the five years to 2023, many provinces and territories will invest in outreach for raising awareness regarding the health benefits of exercise, which will benefit the industry.
This industry buys raw materials and transforms them into a range of sporting and athletic goods, except apparel and footwear. Examples include balls for sports such as baseball, football and basketball, and outdoor equipment activities such as fishing, hunting and camping. The finished products are then marketed to wholesalers and retailers.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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