Art & Office Supply Manufacturing in the US
If writing by hand has gone out of style, the Art and Office Supply Manufacturing industry is certainly feeling the effect. Companies in this industry have experienced enormous challenges over the past five years. For example, text messages and e-mail are extremely popular communication tools that do not require pens, pencils or other writing and drawing supplies, greatly hampering industry growth. In addition, younger generations are more comfortable with electronic forms of writing and communicating than their older peers, painting an eerie picture for the industry's future. The industry's profit margin has been stagnant over the past five years due to intense price competition and the availability of less expensive products via imports. Without innovation, companies typically offer very similar products, forcing operators to compete mainly on price. As prices decrease, companies must respond by lowering operational costs to salvage profit. As operators contend with falling demand and high competition, downsizing and consolidation are expected to continue throughout the next five years. Prices are expected to continue to decrease. However, operators are also expected to improve their products and use newer, more environmentally friendly technologies to better compete in the higher-margin product market, which unfortunately represents a small portion of the market.
Operators in this industry purchase ink, wood, plastics and other materials to manufacture a range of art and office supplies. Industry products include pens, pencils, art goods, staplers, marking devices and carbon paper. Customers include businesses, consumers, wholesalers and office-supply retailers.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.