The industry's reliance on the construction center led to a volatile performance over the past five years, both in terms of revenue and profit. A lapse in construction activity drove down demand for aerial work platforms, while fierce price-based competition prevented operators from generating healthy margins. However, with private investment and construction expected to make a full-blown recovery over the next five years, operators will enjoy a consistent rise in demand for their products, while a rise in steel prices will allow them to charge higher prices to customers.
This industry manufactures aerial work platforms, including boom lifts, scissor lifts, vertical mast lifts and personal portable lifts. Aerial work platforms may be stationary, towed or mounted on trucks.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.