Advertising and Market Research Services in New Zealand
Firms operating in the industry provide a range of advertising or market research products and services to clients. These include creating advertising campaigns and materials; being involved in media buying and planning activities; providing market research services; or supplying statistical services. Advertising services in the industry exclude the sale of advertising space in publications or broadcasts owned by the same firm.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.