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Advertising Agencies in the US - Industry Market Research Report

Advertising Agencies in the US

The Advertising Agencies industry provides creative services, advice, account management and production of advertising material across different channels for its clients. Over the five years to 2019, the industry has benefited from growing corporate profit, consumer spending and per capita disposable income. As a result, companies have increasingly sought industry services to help them capture a growing portion of consumer spending. Over the five years to 2024, industry revenue is anticipated to continue growing. Industry operators are anticipated to continue benefiting from growing corporate profit and consumer spending. Furthermore, as companies adapt to benefits from the growth of digital platforms, clients will seek integrated marketing solutions that combine multiple media platforms, resulting in more demand for industry services.

Advertising agencies create advertising campaigns for periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. ad placement).

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2019)
    • Table Industry Structure
  • Industry Performance
    • Table Total advertising expenditure
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2019)
    • Table Major market segmentation (2019)
    • Table Business Locations 2019
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Employees per Establishment
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major Players
    • Table Omnicom Group Inc. (US industry-specific segment) - financial performance*
    • Table The Interpublic Group of Companies Inc. (US industry-specific segment) - financial performance*
    • Table WPP PLC (US industry-specific segment) - financial performance*
  • Operating Conditions
    • Table Capital Intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs. growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
    • Table Industry Financial Ratios
  • Jargon & Glossary

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