Advertising Agencies in the US
The Advertising Agencies industry provides creative services, advice, account management and production of advertising material across different channels for any industry. Over the past five years, advertising firms have benefited from growing corporate profit and the proliferation of digital media, which have broadened operators' access to their target audiences. However, not all industry trends have been positive over the past five years. Digital services underpinned industry growth during the current period. With the rebounding economy and corporate profit increasing over the five years to 2018, businesses were able to allocate more funds toward marketing. As advertising agencies have increasingly adopted new pricing models to attract clients, revenue is expected to rise. As companies learn how to further benefit from the growth of digital platforms, clients will seek integrated marketing solutions that combine multiple media platforms, resulting in more demand for industry services.
Advertising agencies create advertising campaigns for periodicals, newspapers, radio, TV and other media. Through in-house capabilities or subcontracting, ad agencies provide advice, creative services, account management, production of advertising material and media planning and buying (e.g. ad placement).
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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