Advertising Agencies in Canada - Industry Market Research Report
Advertising Agencies in Canada
The Advertising Agencies industry in Canada creates and disseminates advertising campaigns through channels such as radio, print and digital platforms. Over the five years to 2019, the industry benefited from the proliferation of digital media that incited many businesses to invest in advertisements to reach their target audiences online. However, as more individuals accessed media with an increasingly wide variety of devices, audiences became much more fragmented. A changing media landscape has been a boon for industry operators. Many businesses have implemented advertisements across a wide range of mediums, including mobile devices and tablets, which has stimulated niche players that specialize in digital, social and mobile media. Over the five years to 2024, the industry will continue to be driven by emerging digital formats and will also be defined by innovative machine learning and predictive model techniques that help to make advertising campaigns more effective.
Advertising agencies create advertising campaigns and place such advertising in periodicals and newspapers, on radio and TV or other media. Through in-house capabilities or subcontracting, advertising agencies provide a full range of services, including advice, creative services, account management, media planning and buying and production of advertising material.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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