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Advertising Agencies in Australia – Industry Market Research Report


Attention: There is an updated edition available for this report.

Advertising Agencies in Australia

Companies in the industry provide advertising services, such as the creation of advertising campaigns and materials, to clients. Industry revenue relates to revenue received from developing and producing advertising campaigns, rather than from client billings.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


MAJOR COMPANIES

WPP Holdings (Australia) Pty Limited

STW Communications Group Limited

Publicis Communication Pty Limited

Omnicom Media Group Australia Pty Ltd

Interpublic Australia Holdings Pty Ltd

  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Establishments
    • Table Industry Structure
  • Industry Performance
    • Table Demand from broadcasting (except internet)
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2015-16)
    • Table Major market segmentation (2015-16)
    • Table Business Locations 2015-16
    • Table Distribution of revenue vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players
    • Table STW Communications Group Limited - industry segment performance**
    • Table STW Communications Group Limited (advertising, media and production division) - financial performance
    • Table Interpublic Australian Holdings Pty Ltd - industry segment performance**
    • Table Interpublic Australian Holdings Pty Ltd - financial performance
    • Table Publicis Communication Pty Limited - industry segment performance**
    • Table Omnicom Media Group Australia Pty Ltd - industry segment performance**
    • Table WPP Holdings (Australia) Pty Limited - financial performance**
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs Growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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