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AD&D Insurance - Industry Market Research Report

AD&D Insurance

Improvements in underlying macroeconomic and demographic variables have outweighed subdued premium price growth and low interest rates for the Accidental Death and Dismamberment (AD&D) Insurance industry over the five years to 2016. Similar to the broader Life Insurance and Annuities industry (IBISWorld report 52411a), AD&D insurers invest the majority of their assets in fixed-income products. With the sustained low interest rate environment, returns on fixed assets have remained subdued during the period, which has resulted in lower investment income for the industry. Over the five years to 2021, macroeconomic and demographic trends, such as per capita disposable income levels and the median age of the population, are anticipated to consistently boost industry policy volumes. Yet, the industry's close relationship with the broader Life Insurance and Annuities industry could bring additional regulatory scrutiny, particularly with respect to reinsurance activities.

This industry underwrites (i.e. assuming the risk and assigning premiums) accidental death and dismemberment insurance policies. AD&D policies pay out money to a beneficiary upon the accidental death of the policyholder. In the case of accidents that cause a loss of limb or sight, AD&D policies pay out to the policyholder directly.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


  • About this Industry
  • Industry at a Glance
    • Table Key Statistics Snapshot
    • Table Revenue vs. employment growth
    • Table Products and services segmentation (2016)
    • Table Industry Structure
  • Industry Performance
    • Table Number of employees
    • Table Industry revenue
    • Table Life Cycle Stage
  • Products & Markets
    • Table KEY BUYING INDUSTRIES
    • Table KEY SELLING INDUSTRIES
    • Table Products and services segmentation (2016)
    • Table Major market segmentation (2016)
    • Table Business Locations 2016
    • Table Distribution of establishments vs. population
  • Competitive Landscape
    • Table Sector vs. Industry Costs
    • Table Barriers to Entry checklist
  • Major Companies
    • Table Major players
    • Table MetLife Inc. (US AD&D operations) - financial performance*
    • Table Northwestern Mutual (US AD&D operations) - financial performance*
  • Operating Conditions
    • Table Capital intensity
    • Table Tools of the Trade: Growth Strategies for Success
    • Table Volatility vs Growth
  • Key Statistics
    • Table Industry Data
    • Table Annual Change
    • Table Key Ratios
  • Jargon & Glossary

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