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Outdoor Advertising in Italy

This 11 page industry report assesses the outdoor advertising sector in Italy. It covers key areas such as industry structure, Industry size, adspend analysis, and the competitive environment.

Research Approach

Heernet Ventures` industry profiles provide an in depth and comprehensive analysis of a particular segment of the media and telecoms industry in a particular country. The profile covers industry size, structure, recent developments, competitive environment, major players and regulatory environment.

The data is collated from authoritative sources and analysed by an in house team of analysts who are solely focused on researching the media, telecoms and technology industries.

With a dedicated focus on the media, telecoms and technology industries, Heernet Ventures publishes research that is relevant, rigorous and comprehensive.

Target Audience

The reports are relevant for professionals in the following areas:

  • Industry professionals involved in areas such as strategy and business development;
  • Market research and advertising executives;
  • Advisors, consultants and investment bankers;
  • Private equity/venture capital investors;
  • Fund managers.
Companies mentioned

AVIP Italia, Clear Channel Outdoor, Exterion Media Group, Gruppo Pubbliemme, IGP Decaux, IPAS SpA, MCS Dinamica, Publicitta S.p.A, and QP Outdoor


Industry Size/Structure Adspend Analysis Industry Inventory Competitive environment
Deal Activity
Table of Figures
Figure 1. Outdoor Advertising in Italy, Adspend by type (Jan- Oct 2014-2015)
Figure 2. Outdoor Advertising in Italy, annual adspend (2013-2014)
Figure 3. Outdoor Advertising in Italy, Adspend forecast (2014-2019f)
Figure 4. Outdoor Advertising in Italy, airport advertising contracts (2014- 15)
Figure 5. Outdoor Advertising in Italy, street furnishing contracts (2014- 15)
Figure 6. Outdoor Advertising in Italy, other outdoor advertising contracts (2014- 15)
Figure 7. Outdoor Advertising in Italy, major players
Figure 8. Outdoor Advertising in Italy, deal activity

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