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Outdoor Advertising in Germany

A 15 page report covering the outdoor advertising sector in Germany. It covers key areas such as industry structure, Industry size, adspend analysis, and the competitive environment.

Research Approach

Heernet Ventures` industry profiles provide an in depth and comprehensive analysis of a particular segment of the media and telecoms industry in a particular country. The profile covers industry size, structure, recent developments, competitive environment, major players and regulatory environment.

The data is collated from authoritative sources and analysed by an in house team of analysts who are solely focused on researching the media, telecoms and technology industries.

With a dedicated focus on the media, telecoms and technology industries, Heernet Ventures publishes research that is relevant, rigorous and comprehensive.

Target Audience

The reports are relevant for professionals in the following areas:

  • Industry professionals involved in areas such as strategy and business development;
  • Market research and advertising executives;
  • Advisors, consultants and investment bankers;
  • Private equity/venture capital investors;
  • Fund managers.
Companies mentioned

Stroer Media AG, Friend Gruppen AWK, JCDecaux, United Ambient Media AG, mc R&D GmbH and Neo Group


Industry Size/Structure Adspend Analysis Industry Inventory Competitive environment
Table of Figures
Figure 1. Outdoor Advertising in Germany, annual adspend (2013- 14)
Figure 2. Outdoor Advertising in Germany, adspend (Jan- Oct 2014- 15)
Figure 3. Outdoor Advertising in Germany, adspend- ZAW (2013- 14)
Figure 4. Outdoor Advertising in Germany, Outdoor adspend by segment- gross (2013- 14)
Figure 5. Outdoor Advertising in Germany, Outdoor adspend by segment- net (2013- 14)
Figure 6. Outdoor Advertising in Germany, leading advertisers (2013- 14)
Figure 7. Outdoor Advertising in Germany, Transport advertising categories (2014)
Figure 8. Outdoor Advertising in Germany, Leading advertisers (2014)
Figure 9. Outdoor Advertising in Germany, digital screens by operator (Jan 2014)
Figure 10. Outdoor Advertising in Germany, digital screens by location (Jan 2014)
Figure 11. Outdoor Advertising in Germany, transit advertising contracts
Figure 12. Outdoor Advertising in Germany, street furnishing contracts
Figure 13. Outdoor Advertising in Germany, advertising panels by operator (2012)
Figure 14. Outdoor Advertising in Germany, major players

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