Value-Added Drivers: Understanding the Attributes that Drive U.S. Shoppers to Pay a Premium for Foods & Beverages
Consumers care about what they eat—they prefer healthier foods, cleaner foods/beverages and products that satisfy certain interests (e.g., high fiber, gluten-free, organic, etc.). When given the option, most shoppers would choose a product that is better for them, cleaner, environmentally-friendly, etc., assuming the taste delivers and the price is the same. However, when they are asked to pay more for that same product, is this where the buck stops?
This report from HealthFocus International explores 25 attributes to discover where shoppers are willing to pay more and identify who is willing to pay a premium. The report details 5 key areas: Health, Clean & Green, Local/Small Batch, Removal of Negatives, and Addition of Positives.
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