Japan Trend Study: Shoppers’ Journey Towards Living & Eating Healthier
Our Global Trend Study individual country reports provide a comprehensive look at shoppers and their path to wellness & healthier living. HealthFocus International is the global leader in understanding consumer motivations, perceptions and beliefs around health & nutrition—helping you connect more powerfully with your customers. Since 2000, the HealthFocus Trend Survey has been tracking shopper attitudes and actions towards health & wellness.
Some of the many topics addressed within each country report include:
- Introduction & Methodology
- Global Overview
- Country Detail
- Section 1: Healthy Living — Primary Motivations & Barriers
- Section 2: Health Concerns & Issues
- Section 3: Functional Foods — The Health Benefits Shoppers Want
- Section 4: Weight Management & Dieting
- Section 5: Communicating Health — Labels & Information Sources
- Section 6: Food & Beverage Choices
- Section 7: Eating Habits & Daypart Needs
- Section 8: Snacking & Healthy Indulgence
- Section 9: Personalization
- Section 10: Ingredient Opportunities
- Section 11: Key Nutrients — Carbohydrates, Protein & Fat
- Section 12: Food Concerns
- Section 13: Natural, Organic & Clean Eating
- Section 14: Understanding the Plant-Based Movement
- Section 15: Sustainability & the Environment
- Section 16: Fortification & Supplements
- Section 17: Shopping Trends — Technology & Accessing Nutrition
- Section 18: Parenting for Health & Wellness
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