Brand Power: Big Brands at a Crossroads

Brand Power: Big Brands at a Crossroads

Globally, big brands continue to lose ground to smaller, emerging brands. This 2020 report from HealthFocus International takes a deeper look at attitudes towards big vs. small brands (globally, regionally, and across 22 individual countries) to help companies better understand how big brands can compete and how to reestablish leadership in healthy imagery.

Some of the many topics addressed within the report include:

Discovering how consumers feel about large name brand companies vs. small niche brand companies in terms of key attributes like health, quality, expertise, trust, innovation, sustainability, food safety, etc.
Exploring how attitudes vary among emerging vs. developed markets, and by key demographic groups
Rebuilding healthy brand imagery
Identifying key brand drivers and dietary changes
Leveraging key trends such as clean conscience eating, plant-based, sustainability, personalization, food as medicine, functional foods & beverages, and healthy indulgence
The influence of brand name/reputation of manufacturer"


Executive Findings
Big Brand and Small Brand Comparison
Profile of Big Brand vs. Small Brand Shoppers
Leveraging Key Trends
Capitalizing on New Dietary Changes
Improving the Health of Existing Products
Healthy Eating Brand Drivers

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