2017 Horizon Report: Consumerism - Value Is The Driving Force In Patient Behavior
VALUE IS THE DRIVING FORCE IN PATIENT BEHAVIOR
Consumerism is no longer an “emerging trend” in healthcare but rather a driving force. Patient behavior is changing significantly, and resulting in winners and losers among healthcare providers. HIDA’s most recent online survey of 1,045 healthcare consumers found that they are paying close attention both to the price of services, and to quality. The findings show patients will schedule care, do research, and change providers if necessary to get the value they expect and minimize their out-of-pocket spend.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook