HIDA Horizon Report: Primary Care Evolution, Care Settings Shift to Meet Consumer Demands
PRIMARY CARE EVOLUTION:
CARE SETTINGS SHIFT TO MEET CONSUMER DEMANDS
Americans are actively seeking healthcare that is timely, price-transparent, affordable, and high quality.
As more patients seek care provided where and when they demand, delivery options in the primary care market will continue to evolve in order to meet patient needs.
While patient preferences pave the way for many positive changes in healthcare delivery, there are also barriers, primarily concerning insurance, reimbursement, and regulation. As newer care models prove fast, high-quality, and cost-efficient care can be achieved, restrictions should dissipate over time.
Primary care providers, as well as hospitals with physician practices, have begun to offer extended hours in response to consumer demand. The availability of remote monitoring and other forms of telehealth as well as increasing numbers of urgent care centers, retail clinics, and walk-in laboratory sites are all targeted toward the patient as a consumer.
Many forces are driving change in delivery models:
Patients want to receive faster treatment that fits their schedules.
Patient satisfaction is highly correlated to shorter wait times.
High-deductible health plans (HDHPs) and rising co-insurance costs are causing patients to demand price transparency as well as value.
Physician shortages call for innovation and expanded use of other clinicians, such as nurse practitioners and physician assistants.
Medical personnel require more immediate results, combined with patient feedback, to deliver more timely, quality care.
Patients will shop for, demand, and choose providers who patients believe best meet their needs.