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Wax Melts Market Analysis By Region (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa), By Country (U.S., Canada, Mexico, Germany, UK, Italy, France, China, Brazil), And Segment Forecast, 2014 - 2025

Wax Melts Market Analysis By Region (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa), By Country (U.S., Canada, Mexico, Germany, UK, Italy, France, China, Brazil), And Segment Forecast, 2014 - 2025

The global wax melts market is expected to reach USD 6.13 billion by 2025, according to a new report conducted by Grand View Research, Inc. The growing usage of air care and hygiene will drive the demand for wax melts in residential and commercial buildings over the upcoming years. Furthermore, the absence of harmful emissions and exposed flames, make wax melts an eco-friendly and safer option which will further fuel its demand over the upcoming years.

Wax melts are expected to witness significant rise over the forecast period on account of increasing demand for air fresheners and aromatherapy. The growing consumer awareness regarding environmental and health hazards, which has grown due to the usage of aerosol sprays, will drive the product’s demand over the forecast period.

Growing requirement for long lasting fragrances coupled with low cost of the product as compared to alternatives, such as reed diffusers and aerosol fragrance products, will increase market size over the upcoming years. Furthermore, the availability of various scents and product sizes will promote industry growth over the next nine years.

Further key findings from the report suggest:

The global wax melts industry demand is expected to grow significantly owing to the positive outlook towards aromatherapy and air care in countries including the U.S., China, Germany, and the UK

Asia Pacific is projected to be the fastest growing market at a CAGR of 12.3% from 2016 to 2025 on account of high preference for air care products in Japan, China, and Australia. Significant growth of end-user sectors, such as home décor and aromatherapy, are some of the major driving factors for market expansion in the region.

The aromatherapy industry is gaining popularity especially in countries, such as Thailand, Malaysia, and India, as a large number of people are opting for rejuvenation, spa, and other related services to relieve stress owing to busy lifestyles. The abovementioned factor is expected to promote industry growth over the next nine years.

The industry is fragmented in nature as a result of the presence of numerous large and small scale manufacturers in the U.S. and the UK. Key participants include Yankee Candle, Scentsy, SC Johnson, Reckitt Benckiser, and Rimports Limited.

In July 2016, The Yankee Candle Company collaborated with U.S.-based IT company, Aptos, Inc., for streamlining and optimizing its multi-channel retail operations. This strategic move is likely to help the company strengthen its global reach.


Chapter 1. Methodology and Scope
1.1. Research Methodology
1.2. Research Scope & Assumptions
1.3. List of Data Sources
1.4. List of Abbreviations
Chapter 2. Executive Summary
2.1. Market Snapshot
Chapter 3. Wax Melts Market Variables, Trends & Scope
3.1. Market segmentation & scope
3.2. Penetration & growth prospect mapping
3.3. Value chain analysis
3.4. Route-to-market
3.5. Raw material trends
3.6. Product description of raw materials
3.7. Regulatory framework
3.8. List of wax suppliers
3.9. Trade dynamics for wax, 2015
3.10. Wax melts market dynamics
3.10.1. Market driver analysis
3.10.2. Market restraints analysis
3.11. Fragrance wax melts market Porter’s analysis
3.12. Fragrance wax melts– PESTEL Analysis
3.13. Substitution threat by other home fragrant products
3.14. Impact of end-use applications on fragrance waxes
Chapter 4. Wax Melts Market: Regional Estimates & Trend Analysis
4.1. Regional Movement Analysis & Market Share, 2015 & 2025
4.2. North America
4.2.1. Market estimates and forecast, 2014 - 2025 (USD Million)
4.2.2. U.S.
4.2.2.1. Market estimates and forecast, 2014 - 2025 (USD Million)
4.2.3. Canada
4.2.3.1. Market estimates and forecast, 2014 - 2025 (USD Million)
4.2.4. Mexico
4.2.4.1. Market estimates and forecast, 2014 - 2025 (USD Million)
4.3. Europe
4.3.1. Market estimates and forecast, 2014 - 2025 (USD Million)
4.3.2. Germany
4.3.2.1. Market estimates and forecast, 2014 - 2025 (USD Million)
4.3.3. France
4.3.3.1. Market estimates and forecast, 2014 - 2025 (USD Million)
4.3.4. Italy
4.3.4.1. Market estimates and forecast, 2014 - 2025 (USD Million)
4.3.5. UK
4.3.5.1. Market estimates and forecast, 2014 - 2025 (USD Million)
4.4. Asia Pacific
4.4.1. Market estimates and forecast, 2014 - 2025 (USD Million)
4.4.2. China
4.4.2.1. Market estimates and forecast, 2014 - 2025 (USD Million)
4.5. Central & South America
4.5.1. Market estimates and forecast, 2014 - 2025 (USD Million)
4.5.2. Brazil
4.5.2.1. Market estimates and forecast, 2014 - 2025 (USD Million)
4.6. Middle East & Africa (MEA)
4.6.1. Market estimates and forecast, 2014 - 2025 (USD Million)
Chapter 5. Competitive Landscape
5.1. Company Market Share Analysis
5.2. Vendor Landscape
5.3. Competitive Environment
5.4. Company Market Positioning
5.5. Strategy Framework
Chapter 6. Company Profiles
6.1 East Coast Candles
6.1.1 Company Overview
6.1.2 Financial Performance
6.1.3 Product Benchmarking
6.2 The Yankee Candle Company
6.2.1 Company Overview
6.2.2 Financial Performance
6.2.3 Product Benchmarking
6.2.4 Strategic Initiatives
6.3 Michaels Stores, Inc.
6.3.1 Company Overview
6.3.2 Financial Performance
6.3.3 Product Benchmarking
6.3.4 Strategic Initiatives
6.4 Scentsy, Inc.
6.4.1 Company Overview
6.4.2 Financial Performance
6.4.3 Product Benchmarking
6.4.4 Strategic Initiatives
6.5 Rimports Limited (ScentSationals, a subsidiary of Rimports)
6.5.1 Company Overview
6.5.2 Financial Performance
6.5.3 Product Benchmarking
6.5.4 Strategic Initiatives
6.6 AFFCO
6.6.1 Company Overview
6.6.2 Financial Performance
6.6.3 Product Benchmarking
6.7 SC Johnson
6.7.1 Company Overview
6.7.2 Financial Performance
6.7.3 Product Benchmarking
6.7.4 Strategic Initiatives
6.8 Candles by Victoria
6.8.1 Company Overview
6.8.2 Financial Performance
6.8.3 Product Benchmarking
6.8.4 Strategic Initiatives
6.9 Scentchips, Inc.
6.9.1 Company Overview
6.9.2 Financial Performance
6.9.3 Product Benchmarking
6.10 Walmart Stores, Inc.
6.10.1 Company Overview
6.10.2 Financial Performance
6.10.3 Product Benchmarking
6.11 ScenSei
6.11.1 Company Overview
6.11.2 Financial Performance
6.11.3 Product Benchmarking
6.12 Reckitt Benckiser
6.12.1 Company Overview
6.12.2 Financial Performance
6.12.3 Product Benchmarking
List of Tables
TABLE 1 List of wax suppliers
TABLE 2 Paraffin wax trade, 2015
TABLE 3 Bees wax trade, 2015
TABLE 4 Artificial wax, 2015
TABLE 5 Vegetable wax trade, 2015
TABLE 6 Wax Melts-Key Market Driver Analysis
TABLE 7 Wax Melts-Key Market Restrain Analysis
TABLE 8 North America wax melts market estimates and forecast, 2013 - 2024 (USD Million)
TABLE 9 U.S. fragrance wax melts market estimates and forecast, 2013 - 2024 (USD Million)
TABLE 10 Canada fragrance wax melts market estimates and forecast, 2013 - 2024 (USD Million)
TABLE 11 Mexico fragrance wax melts market estimates and forecast, 2013 - 2024 (USD Million)
TABLE 12 Europe wax melts market estimates and forecast, 2013 - 2024 (USD Million)
TABLE 13 Germany wax melts market estimates and forecast, 2013 - 2024 (USD Million)
TABLE 14 France wax melts market estimates and forecast, 2013 - 2024 (USD Million)
TABLE 15 Italy wax melts market estimates and forecast, 2013 - 2024 (USD Million)
TABLE 16 UK wax melts market estimates and forecast, 2013 - 2024 (USD Million)
TABLE 17 Asia Pacific wax melts market estimates and forecast, 2013 - 2024 (USD Million)
TABLE 18 China wax melts market estimates and forecast, 2013 - 2024 (USD Million)
TABLE 19 Latin America wax melts market estimates and forecast, 2013 - 2024 (USD Million)
TABLE 20 Brazil wax melts market estimates and forecast, 2013 - 2024 (USD Million)
TABLE 21 Middle East & Africa wax melts market estimates and forecast, 2013 - 2024 (USD Million)
TABLE 22 Vendor landscape
List of Figures
FIG. 1 Market snapshot
FIG. 2 Market segmentation & scope
FIG. 3 Penetration &growth prospect mapping
FIG. 4 Wax melts market value chain analysis
FIG. 5 Global paraffin wax market demand, 2012 - 2024 Kilo Tons
FIG. 6 Global paraffin wax application, 2015 (%)
FIG. 7 Global essential oils market, 2013 - 2024 Volume (Tons)
FIG. 8 Essential oil market by application, 2015 (%)
FIG. 9 Global corn prices, 2009 - 2014 (USD/ ton)
FIG. 10 Global oil production, 2007 - 2013 (Million Tons)
FIG. 11 Global soybean production, by country, 2015
FIG. 12 Wax melts market dynamics
FIG. 13 Global air freshener demand, 2012 - 2024 (Billion Tons)
FIG. 14 Global crude oil prices, Brent vs. Dubai Fateh vs. WTI, 2007 - 2015 (USD/barrel)
FIG. 15 Fragrance wax melts market Porter’s analysis
FIG. 16 Fragrance wax melts - PESTEL Analysis
FIG. 17 U.S. candles import, 2011 - 2013 Volume, Kilo Tons
FIG. 18 Regional outlook, 2015 & 2024

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