Market Research Logo

U.S. Potato Chips Market Size, Share & Trends Analysis Report By Flavor (Flavored, Plain/Salted), By Distribution Channel (Supermarket, Convenience Stores), And Segment Forecasts, 2018 - 2025

U.S. Potato Chips Market Size, Share & Trends Analysis Report By Flavor (Flavored, Plain/Salted), By Distribution Channel (Supermarket, Convenience Stores), And Segment Forecasts, 2018 - 2025

The U.S potato chips market size is expected to reach USD 11.31 billion by 2025, according to a new report by Grand View Research, Inc., exhibiting a CAGR of 4.4% during the forecast period. Rising number of flavors and surging demand for quick snacks are poised to contribute to the market during the forecast period. Moreover, rising disposable income and busy lifestyles of consumers are likely to fuel growth prospects of the market in the U.S.

Plain/Salted emerged as the largest product segment in the U.S potato chips market. The flavored segment is anticipated to expand at a CAGR of 5.8% from 2017 to 2025. The flavored segment includes a wide spectrum of chips including barbecue, sour cream & onion, salt & vinegar, hot and spicy, and dill pickle.

The supermarket segment is estimated to dominate the market due to fact that consumers usually purchase large quantity of products during their shopping trips. In addition, consumers prefer to purchase from shops with large variety to options.

Further key findings from the report suggest:

  • The flavored segment is projected to be the most promising segment expanding at a CAGR of 5.8% during the forecast period.
  • Supermarkets are poised to register a CAGR of 4.3% from 2017 to 2025 owing to presence of a large number of supermarket chains and changing retail landscape
  • The convenience stores segment is likely to witness a CAGR of 5.4% during the same period. The location is the major influencing factor that drives the growth of this distribution channel
  • Other distribution channels in the U.S are service stations, drug stores, and online retail. This particular segment is likely to witness a sluggish growth of 2.4% over the forecast period
  • In February 2016, ConAgra Foods sold its private label business to TreeHouse Foods, which helped the company to enhance its private label dry and refrigerated grocery offerings.


Chapter 1 Methodology And Scope
1.1 Research Methodology
1.2 Research Scope & Assumptions
1.3 List of Data Sources
Chapter 2 Executive Summary
2.1 Market Snapshot, 2016
Chapter 3 U.S Potato Chips Market Variables, Trends & Scope
3.1 Market Segmentation & Scope
3.2 Penetration & growth prospect mapping
3.3 Value Chain Analysis
3.4 Regulatory Framework
3.5 Raw Material Trend
3.5.1 Potatoes
3.6 Market Dynamics
3.6.1 Market Driver Analysis
3.6.2 Development of fortified potato chips
3.6.3 Increased number of options and flavors
3.6.4 Increasing penetration of retail formats such as hypermarkets and supermarkets
3.6.5 Market Restraint Analysis
3.6.6 Cluttered product market
3.7 U.S potato chips market - PESTEL Analysis
3.8 U.S Potato Chips Market Analysis - Porter’s
Chapter 4 U.S Potato Chips Market: Flavor Estimates & Trend Analysis
4.1 U.S Potato Chips market: Flavor movement analysis
4.2 Plain/Salted
4.2.1 Plain/Salted U.S Potato Chips market estimates & forecasts, 2014 - 2025 (USD Million)
4.3 Flavored
4.3.1 U.S Flavored Potato Chips market estimates & forecasts, 2014 - 2025 (USD Million)
Chapter 5 U.S Potato Chips Market: Distribution Channel Estimates & Trend Analysis
5.1 U.S Potato Chips market: Distribution channel movement analysis
5.2 Supermarket/Hypermarket
5.2.1 U.S potato chips market estimates & forecasts, by supermarket/hypermarket 2014 - 2025 (USD Million)
5.3 Independent Retailers
5.3.1 U.S potato chips market estimates & forecasts, by independent retailers 2014 - 2025 (USD Million)
5.4 Convenience Stores
5.4.1 Convenience stores market estimates & forecasts, 2014 - 2025 (USD Million)
5.5 Others
5.5.1 Other distribution channel market estimates & forecasts, 2014 - 2025 (USD Million)
Chapter 6 Competitive Landscape
6.1 Vendor Landscape
6.2 Competitive Scenario
6.3 Market Positioning
6.4 Strategy Framework
Chapter 7 Company Profiles
7.1 Kraft Heinz Company
7.1.1 Company Overview
7.1.2 Financial Performance
7.1.3 Product Benchmarking
7.1.4 Strategic Initiatives
7.2 Pepsico Inc
7.2.1 Company Overview
7.2.2 Financial Performance
7.2.3 Product Benchmarking
7.2.4 Strategic Initiatives
7.3 ConAgra Foods
7.3.1 Company Overview
7.3.2 Financial Performance
7.3.3 Product Benchmarking
7.3.4 Strategic Initiative
7.4 Calbee Foods
7.4.1 Company Overview
7.4.2 Financial Performance
7.4.3 Product Benchmarking
7.4.4 Strategic Initiatives
7.5 Diamond Foods
7.5.1 Company Overview
7.5.2 Financial Performance
7.5.3 Product Benchmarking
7.6 General Mills
7.6.1 Company Overview
7.6.2 Financial Performance
7.6.3 Product Benchmarking
7.7 Arca Continental
7.7.1 Company Overview
7.7.2 Financial Performance
7.7.3 Product Benchmarking
7.8 Kellogg Company
7.8.1 Company Overview
7.8.2 Financial Performance
7.8.3 Product Benchmarking
7.8.4 Strategic Initiatives
7.9 The Hain Celestial Group
7.9.1 Company Overview
7.9.2 Financial Performance
7.9.3 Product Benchmarking
7.9.4 Strategic Initiatives
List of Tables
TABLE 1 U.S Plain/Salted Potato Chips market estimates & forecasts, 2014 - 2025 (USD Million)
TABLE 2 U.S flavored potato chips market estimates & forecasts, 2014 - 2025 (USD Million)
TABLE 3 U.S potato chips market estimates & forecasts, by supermarket/hypermarket 2014 - 2025
TABLE 4 U.S potato chips market estimates & forecasts, by independent retailers 2014 - 2025 (USD Million)
TABLE 5 U.S potato chips market estimates & forecasts, by convenience stores 2014 - 2025 (USD Million)
TABLE 6 U.S potato chips market estimates & forecasts, by other distribution channel 2014 - 2025 (USD Million)
List of Figures
FIG. 1 Market snapshot, 2016
FIG. 2 Market trends & outlook
FIG. 3 Market segmentation & scope
FIG. 4 Penetration & growth prospect mapping
FIG. 5 Value Chain Analysis
FIG. 6 Potato production, by region, 2013
FIG. 7 Market Dynamics
FIG. 8 Market driver relevance analysis (Current & future impact)
FIG. 9 U.S % public health expenditure (USD) (2011 - 2014)
FIG. 10 Global organized retail penetration, 2015, (%)
FIG. 11 Market restraint relevance analysis (Current & future impact)
FIG. 12 PESTEL Analysis
FIG. 13 Porter’s Five Forces Analysis
FIG. 14 U.S potato chips market flavor outlook: Key takeaways
FIG. 15 U.S potato chips market: Product movement analysis, 2016 & 2025
FIG. 16 U.S Potato Chips market distribution channel outlook: Key takeaways
FIG. 17 U.S potato chips market: Distribution channel movement analysis, 2016 & 2025
FIG. 18 Strategy Framework: U.S Potato Chips Manufacturers

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report